Top selling women's beauty products 2024

The beauty industry is ever-evolving, and 2024 has brought some standout products that have quickly become bestsellers. Here's a rundown of the top-selling women's beauty products this year, including skincare, makeup, and haircare.

Skincare

1. LED Masks

   • Deesse Pro Express LED Mask: This at-home skincare device has surged in popularity for its effectiveness in reducing acne, stimulating collagen, and improving skin texture. It's a favorite for those seeking professional-level treatments at home​ (WhoWhatWear)​.

2. Hyaluronic Acid Serums

   • The Ordinary Hyaluronic Acid 2% + B5: Known for its affordability and effectiveness, this serum hydrates and plumps the skin, making it a staple in many skincare routines (kalminrose.com )

3. Sunscreens

   • EltaMD UV Clear Broad-Spectrum SPF 46: This sunscreen is praised for its lightweight formula and suitability for sensitive and acne-prone skin. It provides broad-spectrum protection without clogging pores.

Makeup

1. Foundations

   • Estée Lauder Double Wear Stay-in-Place Foundation: Renowned for its long-lasting coverage and wide shade range, this foundation remains a top choice for many women.

2. Bold Lipsticks

   • MAC Cosmetics Matte Lipstick in Ruby Woo: This classic red lipstick continues to be a best-seller for its vibrant color and lasting power. The trend of bold lips with minimal makeup has kept it in high demand​ (Marie Claire Magazine)​.

3. Hydrating Primers

   • Bobbi Brown Vitamin Enriched Face Base: This primer doubles as a moisturizer, providing a hydrated and smooth base for makeup application. It's ideal for achieving the radiant complexion trend​ (Marie Claire Magazine)​.

Haircare

1. Shampoos and Conditioners

   • Olaplex No.4 Bond Maintenance Shampoo and No.5 Bond Maintenance Conditioner: These products are celebrated for their ability to repair and protect hair from damage, making them must-haves for those with color-treated or damaged hair.

2. Styling Tools

   • Dyson Airwrap: This versatile styling tool has maintained its popularity due to its ability to curl, wave, smooth, and volumize hair without extreme heat.

Body Care

1. Body Lotions

   • CeraVe Moisturizing Cream: Known for its deeply hydrating properties and gentle formula, this body lotion is perfect for those with dry or sensitive skin.

2. Body Scrubs

   • Frank Body Original Coffee Scrub: This scrub exfoliates and moisturizes the skin, leaving it smooth and revitalized. It's especially popular for its natural ingredients and effectiveness.

Trends Influencing Sales

• Sustainability: Products made with eco-friendly materials and sustainable practices are increasingly favored by consumers​ (Exploding Topics)​.
• At-Home Treatments: With more people seeking professional results at home, devices like LED masks and microcurrent tools have seen a significant rise in sales​ (WhoWhatWear)​.
• Natural and Minimal Makeup: The trend of minimal makeup with a focus on one standout feature, like bold lips or radiant skin, continues to drive sales for specific products​ (Marie Claire Magazine)​.